WE CAN'T SPELL "EASIER" WITHOUT AI

WELCOME

Hello from California! I am out here having meetings and attending conferences, and it has been just the most incredible experience. Every time one of y’all introduces yourselves, I feel like an angel gets its wings.

Now, I don’t have a separate section this week on the grandma house update, as I am currently comparing bids. What’s making my decision process a million times easier is using AI to parse those bids. So before you get all bunged up about, “Oh, Glennda, AI is so terrible,” I want y’all to hear me out on why it can be your greatest resource. That’s why it’s our topic today!

STORYTIME WITH GLENNDA

Using Tools Isn’t Evil; It’s Smart

Let me state two things to start—first, I use AI to make my life easier and you should, too. Second, I am thisclose to being fully dependent on AI. Before y’all judge me, let me explain. I’m not using AI because I don’t know how to do my job. That is not now, nor has it ever been, an issue. In fact, I’m using AI because I do know how to do my job. That is why I’m not interested in wasting one ounce of energy on things that don’t move the needle.

We’ll start off with the macro view, meaning that AI doesn’t and can’t replace my relationships, my instincts, or my experience. Instead, it replaces a hell of a lot of busywork and wheel-spinning. AI keeps me from repeating myself and forgetting details. AI has shown me that I don’t have to keep doing things the hard way just because that’s how I’ve always done it. I may not be the youngest dog, but I am all about learning the new tricks.

So today I’m going to walk you through the real, everyday ways I’m using AI to make my life easier. And all of you can do the same without feeling overwhelmed or left behind.

AI Is Not a Toy

Can you use it to have some fun and see what your dog would look like as a Disney princess? Yes. But I use it as an assistant, and it’s the best assistant I’ve ever had. I don’t use AI to collect intimate information, but for intelligent information. This is an important distinction. If I need to know why a seller is moving, what matters emotionally, what their fears are, that’s a human conversation and that’s intimate information. But if I need to know which way a house faces, or the pros and cons of five listings, or what I’ve forgotten to consider in a bid, that’s where AI shines. The data is the data and nothing handles said data better than AI.

Let AI Do the Deep Dive

This is where most agents are underusing AI’s homerun swing, and that is data. Let’s say I’m working with Bobby and Susie. I can look at a house and immediately know if it’s right for them, but AI helps me go several layers deeper, faster. It helps me reverse engineer who the buyer actually is—where they are in life, what matters to them right now, where they spend time online, what they’re searching for, and how they’re most likely to find a home like this. The more specific I get, the better it works.

We were trained to keep searches wide so we didn’t miss anything, but AI works in the opposite way. Narrow is powerful and efficient… because narrow gets houses sold.

List the Pros and Cons

If I’m showing buyers five houses, I can ask AI to list the pros and cons of each one, comparing them side-by-side. And I can have it flag things we might not be thinking about. For example, when I’m selling in Indian Hills, I know exactly who the buyers will be. I know how old their kids are, and that they’re old enough to be on the second floor alone, with a primary suite on the first floor. I know what they likely have elderly family from out of the country who may come stay for 3-6 months at a time, so a second first floor bedroom is key. I know that they’re going to want a home that faces east. AI can remind and tell me all of this in an instant.

So, instead of me having to call five agents about eastern exposure, waiting for callbacks, and then having 20-minutes of chit-chat to get that one piece of information, I get answers immediately. It’s just so efficient and allows me to save the phone calls for the conversations that actually matter.

Document, Document, Document

I record my seller conversations (with transparency and intention, of course), then I use AI to:

• Pull out highlights

• Summarize what matters most

• Identify action items

• Create a clear, sequenced game plan

That means I can turn around and say: “Here’s exactly what we’re doing to get your house on the market. Here’s what you’re responsible for. Here’s what I’m handling. Here’s when each thing happens.” Oh, my stars and stripes, I cannot tell y’all what a blessing this has been. This keeps me organized and keeps everyone aligned.

AI Is My Secret Weapon

If you’re trying to grow your business, AI can help you spot opportunities you’re already sitting on. For example, at the Mastermind dinner a couple of days ago, I spoke with an agent who’s capturing business from those agents who are leaving the business. I told him, “Here’s exactly how I’d use AI to find those people,” and I listed off:

• Pull agents whose transactions are declining

• Identify agents likely aging out of the business

• Find licensed agents who don’t actively sell but have deep community ties

That’s all information. Now, the intimate knowledge he has to bring to the table is understanding that those people don’t want to “fail out” of real estate. They want dignity, income, and trust. So, AI helps you identify who to talk to, and then you still handle the relationship. AI doesn’t replace the relationship, but it tells you exactly where to look so you’re not guessing. That’s how referral pipelines are built.

AI and Bids, Estimates, Etc.

Anytime I’m looking at bids, estimates, or renovation decisions, I upload them and create a prompt that says:

• Compare these side by side

• What am I missing?

• What questions should I ask?

• Which option makes more sense for resale?

It’s like having a second brain that doesn’t get tired and doesn’t miss details when I’m juggling a hundred other things. It doesn’t make decisions for me, but it makes my decisions better.

Your Takeaway

Now, this is not a massive sea change in that you don’t need a new platform, and you don’t need to reinvent your business. This is not another, “Oh, God, now what do I have to learn?” kind of moment. You don’t need to become “techy.” Hell, you don’t even have to type well when you can do this all with voice prompts. ChatGPT is serious about the chat part. Your bot can speak to you in plain language, so you can even spitball ideas while you’ve got both hands on the wheel.

What I’m trying to do is give you permission to stop doing things the hard way. AI is never going to replace great agents. But great agents who use AI will absolutely replace agents who don’t. When you use it for your research, your organization, for clarity, for speed, and for strategy, YOU get to stay right in the center of the most important thing: the relationships.

And that will always be where the magic resides.

(Yes, this is last week’s graphic but I’m including it because made it on ChatGPT in .5 seconds, and it would have taken even less time if I hadn’t been fussing with my bangs in it.)

Social media isn’t optional anymore, y’all - it’s where clients decide if they want to work with you. If you’re not growing online, you’re invisible. That’s why I recommend the Estate Social Growth Program. You spend just a couple of hours filming, and the team turns it into polished, optimized content that builds your brand and gets you seen by the right clients. If you’re ready to show up the way you should, this is where you start.

GLENNDAISM

Today’s Words of Wisdom

GLENNDA BAKER & ASSOCIATES

MCM? Y-E-S

Let me just tell you, this house is special. I am not kidding. The home at 1791 Breckenridge Drive NE in Atlanta is the kind of special you feel the second you walk in. Built in 1964 by Robert Green, the last apprentice of Frank Lloyd Wright, this is true mid-century modern done the right way, where the architecture actually talks to the land instead of fighting it. The central glass atrium is the showstopper here, flooding the home with light and creating those gorgeous geometric shadows that change all day long, and every detail, from the stone and brick to the walls of glass, feels intentional and timeless.

What I love is that it’s been thoughtfully updated by designer Wesley Williams, so you get all the soul and authenticity of mid-century design with the comfort and polish today’s buyers want. Set on a lush, private lot just minutes from the city, this isn’t just a house—it’s living art, and opportunities like this in Atlanta don’t come around often at all.