VIDEO OR IT DIDN'T HAPPEN

WELCOME

Happy Summer and hello! I am back from the beach. Maybe someone else would grouse about having to work during a lot of my down time, what with five closings last week. But juggling five closings while I’m at the beach is the kind of problem I want to have.

This week we’re going to chat about something very near and dear to my heart—using short-form video content to help tell your story. I mean, I was always Glennda Baker, but I didn’t become Glennda Baker until I started incorporating video. So today, I’ll lay out a couple of options, whether you prefer to DIY or to call the guy.

If you are not one to do it yourself, good news! Estate Media is officially bringing agents into our Agent Growth Program. This is a full-service content and strategy program designed to help you grow your online presence through engaging short-form video. We’re talking the whole enchilada: we script it, film it, edit it, post it, and track it. All you have to do is show up and be your brilliant self on camera. Because short-form video is where the magic happens.

But listen, early-access spots are limited, and available exclusively to our readers.

Ready to grow your brand? Click here to sign up AND get a free social media audit!

Now, if you want to know how to get started taking video on your own? I’ve got your back today. Either way, smile and say, “Cheese!”

STORY TIME WITH GLENNDA

Girls Women on Film

If y’all think I just popped up on your FYP one day during the pandemic with big hair and bigger opinions, think again. What you may not know is that I’ve been at this since 2016, back when the only thing live on Facebook was somebody's gender reveal.

In the early days, I would take Facebook questions and I would film videos that were both terrible and expensive, as I was paying some high schooler $450 a pop and sending him straight to college with all that cash.

Eventually, I started trying live video because it felt more like I was just talking to my friends. No fancy setup. No crew. Just me, a camera suction-cupped to the windshield, and a story to tell. The original inspo was Gary Vaynerchuk. He had “Ask Gary Vee” and I just thought, Well, hell, let’s do Ask Glennda B. And that’s exactly what I did.

Why the Car is Still My Favorite Studio

Around 2018, I was so whacked out by an inspector, I filmed an off-the-cuff rant on Facebook Live in my car. I called it Posts from the Porsche. Full disclosure: it was a little unhinged. I’ve gotta tell you, just being my natural self was a bit of lightning in the bottle.

You know what? I should do more of those again. There’s something about live video in my car that just hits. The lighting’s better. The energy’s better. And when it’s live, if you say it, you own it. There’s no editing your way out. It’s real, it’s raw, and it’s you. That’s the magic.

Before You Hit Record, Check Your Purpose

I need y’all to be honest with yourselves: are you doing real estate video to create content or are you creating content to sell real estate? Because oh, my stars and stripes, there’s a difference. There’s one gal I see all the time and she’s gone viral for posts where she says hilarious stuff like comparing the home’s wild and wooly landscaping to her mama’s bikini line in the ’80s.

I’ll be honest, at first I was thinking, What does she know that I don’t? But guess what? I looked her up. That gal’s sold one house. One.

Listen, I’m not mad. I will not be surprised to see her as a famous comedian one day and I suspect short-form video will be a very successful vehicle to take her there. That said, if your goal is to grow your real estate business, then your videos need to bring value, not just views.

Build Visibility, Bring Value, Stay On Brand

Video isn't just about getting seen: it's about being remembered. That’s why it’s crucial to be intentional. Make your video an extension of your brand. And if your content doesn't reflect who you are and what you stand for as an agent, what’s the damn point?

You don’t have to be flashy. You just have to be your authentic self. Talk about what you know. Educate buyers, explain the market, preview listings, interview your lender, sit down with your closing attorney, whatever! (But be helpful, not just cute.)

There’s Room for Everyone at the Table

If you think social media is saturated and there’s no opportunity, you’re way off base. The appetite for content is insatiable. We live in a world where a 22-year-old is making $12K a month drawing party banners on butcher paper. I went down the TikTok rabbit hole and watched this girl whip up banner after banner with supplies that cost pennies. She’s booked out through February. Booked. Out.

A girlfriend of mine is in her mid-50s, running a successful restaurant marketing business. A while back, she started trying on Amazon outfits in her bedroom. Now she’s making $5K to $7K a month from affiliate links doing the same thing, but on short-form video. And not everyone is kind to her about it, but do you think she cares a whit about trolls in the comments? No, ma’am. She figured she’d be trying on clothes anyway, so why not get paid?

Why not indeed!

Video Strategy If You’re New to This

If you’re brand new in real estate and wondering what to film, I’ve got you covered. Here’s what you do:

• Preview five houses a day, five days a week. Bring your audience along for the ride.

• Film quick Q&As with your lender and attorney. Talk about common contract hiccups.

• Break down the ever-changing market news into bite-sized bits buyers can understand.

• Be consistent. Be yourself. And for the love of God, be helpful.

Don’t be afraid to try and don’t be discouraged if you don’t get it right away. Was I great in the beginning? Oh, I promise you I was not.

@glenndabaker

Live in the same building as Atlanta celebrities for just 375,000! #GlenndaBaker #Realestate #ATL #CelebrityCribs #Terminus #milliondollarlisting

Yet I can also promise, if a kid tasting candy on social media can make $20 million a year (NOT A TYPO!), there's more than enough room for you, too.

So get your camera ready and give it a whirl. You have nothing to lose and everything to win.

GLENNDA’S GURU

Welcome, James Dwiggins!

I could not be happier to introduce James Dwiggins this week! Now, my friend James is the kind of powerhouse who doesn’t just talk about shaking up the real estate industry. Oh, no, he just went ahead and did it. He’s the CEO of NextHome. Under his leadership, that company has gone from idea to iconic faster than you can say “multiple offers.” He has a knack for marrying tech and heart in a way that actually makes agents’ lives better. And who doesn’t want that?

Thanks again, James!

GLENNDAISM

Today’s Words of Wisdom

GLENNDA BAKER & ASSOCIATES

Influencer Dream Home Alert

This isn’t just a house; it’s a whole mood. Tucked in the heart of Peachtree Hills, this bungalow is giving magazine cover.

Curated head to toe by a true design pro, every inch is dripping with style. The primary suite serves up spa vibes, while the second bedroom has bonus space begging to become your custom closet or full-on glam room. And finished terrace level? Perfect for a home office, studio, or creative cave.

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Whether you're building your brand or just living your best life, this is the perfect launching pad.

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