MY PREDICTIONS FOR 2025

WELCOME

Hello! This is the last newsletter of 2024, as I surely hope no one is sitting at their desks on Christmas morning or New Year’s Day. Whatever you do for the holidays—even if what you do is ignore them—please remember to give yourself some well-deserved down time. Even Santa Claus himself rests on 12/26. We’re going to be hitting the ground running in 2025, so now is the time to reflect on and celebrate your successes of 2024.

So Merry Christmas and Happy New Year to you and yours. I wish everyone the best this season and I so appreciate having y’all on this journey with me!

STORY TIME WITH GLENNDA

Well, What Do You Know? My Crystal Ball Worked!

At this time last year, I gave y’all my predictions for the 2024 market. Now, I don’t want to say that I’m psychic but it might be hard to argue that I’m not in this instance.

Specifically, I said that we were going to see almost all the year’s business occur between January 3rd to August 30th, largely because the airwaves were going to be so full of the onslaught of political advertisements as of September. Any time you have an election, people have uncertainty and uncertainty makes everyone nervous, regardless of what the president or the president elect says about the housing market, inflation, and the cost of doing business.

And do y’all know what? I was spot-on. Things seemed to be slow across the board during the political season.

What I could not have predicted (okay, maybe I’m not fully psychic), was that a presidential candidate would change so late in the game. So all the uncertainty that everyone was feeling got cranked up to 11, particularly given how close the race was the entire time.

Whether your team won or lost, as a country we have certainty now as to who will be in charge because there was a clear electoral winner on November 6th. The election results didn’t drag on until December like it did with Bush v. Gore. (Having lived through that time, we’re all fortunate we didn’t have to shout about hanging chads for a month.)

We don’t yet know what a Trump presidency is going to do for the market. The country is divided on whether it’s going to be a hostile presidency or whether he’s going to reinvigorate business, reduce inflation, and make things better for small business. We don’t know if there’s going to be an influx of people from red states moving to blue states or blue states moving to red states. That’s all still to be seen.

What I can predict is this and it is independent of politics—we’re going to see a huge gap between the expectation of the seller and the reality of the market in 2025. For example, my daughter Victoria made an offer on a listing and she comes to me and says, “Hey, Mom, it’s 123 Banana Street; give me your thoughts and feedback.” I looked it up and saw that it was on the market for a while and was obviously overpriced. I told her the numbers I thought it should shake out into and she agreed. She just wanted to make sure she wasn’t missing anything.

She takes the offer to the listing agent, who also happens to be the owner. Now, this was a long-time agent, not someone with a brand-new license and little experience. Since there wasn’t any supporting value for the home’s $500K list price, Victoria went in with a $470K offer. The seller said, “Absolutely not. My $500K is firm.”

Victoria asked me, “What should I tell her?”

I said, “You tell her that’s great, that’s she’s the lucky winner and she gets to keep her house.”

So that’s my first prediction for 2025. The rock and the hard place this year is going to be the gap between the sellers’ expectations and the reality of the market, so homes are going to sit on the market longer. We are going to fight that, start to finish, as agents.

My second prediction is that we’ll see a condition intolerance increase for buyers. We’re going to see that people would rather stay in their $4000/month rental than pay a $4000 mortgage for a place that needs a new roof, new flooring, a new kitchen, new fixtures, etc.

We also don’t know what’s going to happen to those who can swallow their condition intolerance. If they decide to buy the fixer-upper, what are tariffs going to do for the supply chain? I believe the tariffs are an almost certainty, because that was a campaign promise and it’s something he can execute quickly, probably along with eliminating Red Dye No. 3, and cutting the corporate tax rate.

Related to this intolerance is the real question—and the one I can’t answer—is what the impact of new immigration enforcement is going to have on the new housing and the renovation markets. A large majority of the manual labor, like roofing, framing, painting, landscaping, etc. is done by immigrants. I have to wonder what’s going to happen to the undocumented workers on the job site who are afraid they’re going to go to work and be swept up in a raid. If they’re afraid to work, or if they go back to their home countries, voluntarily or involuntarily, what’s that labor shortage going to do to the cost of a home? If you don’t think a more stringent immigration policy is going to impact the new housing market, I believe you’re kidding yourself. So I suspect we’re going to see the cost of new construction housing escalate and the slowing production of new housing starts.

However, none of these predictions mean you can’t personally excel this coming year. When you’re not distracted by what you should be devoted to, the magic happens. And don’t forget, people will always buy and sell because of the Big Ds—diamonds, divorce, death, disparity, and diapers. What matters most is your mindset and your motivation.

If you go into 2025 believing, “This is going to be my year,” and you follow your fundamentals and manage your metrics, it will absolutely, positively happen. And you can take that promise to the bank.

@innertune.affirmations

This is the most powerful thing you can repeat to yourself every day ✨ “My name is (your name) and only good things happen to me” Thanks ... See more

REAL ELITE

New Year, New You

We’re all going to hit the ground running when we get back here in 2025, yes?

If you’re like me, on New Year's Day, you will probably be thinking about what's on your list of resolutions for 2025. If this is the year you plan to break into the luxury market, grow your business, and elevate your career, then I have some expert coaches who have been in your shoes and are ready to guide y’all every step of the way!

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ESTATE ESCAPES WITH GLENNDA

I’m About to Take Y’all to CHURCH!

Here’s some fun for today—here’s a home tour that takes place in a converted church. I was able to tour this property while I was in Boston with Ricardo Rodriguez. I could not be more delighted to share it with y’all!

GLENNDAISM

This One’s Not Mine, But It’s Too Good Not to Share

GO HOMES.COM WITH GLENNDA

Classic Elegance

I am such a sucker for a brick house, no lie. So oh, my stars and stripes, I am just delighted to share this one. I don’t even know where to begin. If you think this Vinings Estates home looks good from the front, then grasp tightly and click the link so you can see what it looks like from behind, with its resort-like backyard and terrace-level, fully finished basement. Plus there’s that coveted first floor guest suite, which is ideal for elderly relatives or guests (or loud teenagers). This home is an entertainer’s dream come true!

Remember, with Homes.com, it’s always your listing, your lead!