EVERYTHING IS COMPUTER

WELCOME

Oh, my stars and stripes, I have some agents coming at me sideways after a post and a newsletter I put out a few weeks ago. In it, I showed how I sold a home after it had been sitting on the market for MONTHS, due to some terrible marketing and photography on the part of the previous agent.

Well, you’d have thought I’d come for someone’s mama.

Agents were telling me that I was violating NAR standards by pointing out their shoddy work. Let me be crystal clear here: the NAR should be looking out for the CONSUMER, and not for the agents who were too cheap or lazy to provide photography outside of what they took on their iPhone 8. Because guess what? With the right photos and marketing, that place sold without a price reduction after just ten days with me.

Anyway, I’m still at the beach, but I have found myself with some extra free time, thanks to my BFF, Chatty. So this week, we’re going to talk about how to make Chatty your new bestie, too!

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STORY TIME WITH GLENNDA

The Rise of the Machines

Here’s the honest-to-goodness truth: if you're not using AI in your real estate business, you’re leaving money and minutes on the table. And that is so damn important because your time is your money, especially in this market.

I’ve said it before and I’ll say it again: you’re one prompt away from creating a life you couldn’t have imagined.

So let me show you how to make AI your new real estate BFF.

Let AI Dig Through the Tedious Stuff (So You Don’t Have To): Last week before vacation, I was at an open house and someone had a question about the HOA restrictions. My seller said, “I have a copy of the covenants and the bylaws, I'm happy to email them to you.” And I said, “Now, if you upload the document into ChatGPT and you just ask it, ‘Give me all of the rental restrictions contained in these covenants and bylaws,’ it'll go through and find them and pull them out.”

OMS, the guy turns around and looks at me like I’d grown a second head. He’s got all sorts of advanced degrees, so there's this normal assumption that he's so far ahead of me when it comes to technology, right? Then he says, “Of all the things that I thought you were going to say to me, that was not ever what I expected.”

I urge you to try this for yourself. If you’ve got something boring to sort through, upload that bad boy into ChatGPT and say, “Tell me every rental restriction in here,” or whatever it is that you need to find. Boom. Done. In seconds. That’s the power of having a genius assistant who works 24/7 and never needs a bathroom break.

Build Buyer Avatars Like a Boss: Do you want your listing description to sing to your ideal buyer? (I think y’all do.) Then have your friend AI help. For example I’ll type in, “This home’s perfect buyer is a doctor or an executive at Siemens. The family has two active children and they’re looking for a top-rated school district that will prep them for pre-law or pre-med, in a move-in ready home with all the modern finishes.”

I tell you what, Chatty (that’s what I call her) gives me a listing write-up that practically has that family packed and moving in already. Just remember to be careful with fair housing rules—be descriptive about lifestyle and needs, not demographics.

Eliminate Friction and Payroll: I'm always trying to get better and improve my processes. Long ago, I was working with a client and we were running into some friction. I realized this was because it was only the second time they’ve been in a real estate transaction and they weren’t well-versed in what was going to happen next. Yes, they signed a contract, but they didn’t know what the 10-page contract said, hence the friction. I learned that I needed a front page that pulled out all of the key terms and made sure that my sellers understood the key points of what was contained in the contract.

For example, one really big friction point in the contract was that the buyer had the right to come back to the property and inspect, bring contractors, bring decorators at any point with reasonable notice up to and until closing. In the sellers’ heads, they maybe expected for them to bring their parents back, to come back and do a final walk through. But the buyer wanted to go back multiple times with contractors. And everyone was bugged because the sellers were tearing the house apart as they got ready to move. My seller became frustrated and angry, like, “No, I'm not going to let them in.” That was when I started having assistants prepare these. It would take them a few hours to put it all in a PDF and Glennda-fy it, because you never know it’s a problem until it’s a problem.

But now have Chatty pull the key terms of the contract and we put it right on the front page. And Chatty does it all and makes it pretty in seconds.

CMA? More Like AI-MA: After I make my CMA, I will upload it into ChatGPT, give it the scoop on my listing, and ask, “What should I price this home at to sell in 30 days?” I’ll get a data-backed answer that considers trends, photos, lot size, and more.

Get this—sometimes ChatGPT is more accurate than I am. And I’m Glennda-freakin’-Baker, y’all.

On the listing side, I am lagging behind ChatGPT and the market. But on the buy side, I'm better than chat GPT, which is insane, because I am a predominant listing agent. I suspect the problem with me is that I have been too optimistic about listing prices, and the reality of the market is moving too fast for me to keep up with, so it’s good to have that second opinion in my pocket.

Remember, AI won’t replace you so much as it supplements you.

Learn It, Live It, Love It: There are just a million different uses for this tool to help you simplify your lives. For example, my son-in-law and my grandsons are going to Miami to watch a soccer game when we get back from the beach. Because they’re driving, I said, “Hey, you should really put it into Chatty, saying, ‘I'm leaving from this address in Atlanta, Georgia, and I'm going to this address in Miami, Florida. This is what I'm going to be doing. I'm going to be traveling with a six-year-old and a three-year-old. Where are the best places to stop? What is the best route? Where are the best places to eat? Is there any area along my route that is notorious for speed traps, or has a lot of traffic?’ And I sort of went on like that, just adding more and more prompts to make the trip more efficient, less stressful, and more fun.

There’s this other dad who’s watching soccer practice, too. His head whipped around with such velocity, I thought it was going to spin off of his head. And he says to me, “Oh my God, that is genius.” So I told him, “Anything that has a system and a process, anything that requires you to come up with a plan, you should 1,000% run through chat GPT to see if the plan that you're making is the best and most efficient.”

I think he may still be sitting on that bench with his jaw hanging open.

The bottom line is, I like to give Chatty context like I’m writing in my diary. The more you share, the more it gives. You want results that sound like you? Then tell it who you are, what you want, and how you want it said. Easy-peasy.

So here’s your Glennda gospel for the week: AI is not your enemy, your competition, or a fad. If y’all listen to Mark Cuban, AI is and should be your new ride-or-die. Use it. Lean on it. And most importantly, don’t get left behind.

P.S. Be Polite: I always say please and thank you. I ask questions like I would to a friend, because if the machines ever do rise up, I want Chatty to remember that I was nice to her.

GLENNDA’S GURU

Welcome, Gianna Cerullo !

I could not be happier to introduce Gianna Cerullo this week! Gianna is a real estate powerhouse who has an innate understanding of how to position luxury properties and how to leverage market insights. So if y’all are looking to hear some insider secrets, look no further!

Thanks again, Gianna!

GLENNDAISM

Today’s Words of Wisdom

GLENNDA BAKER & ASSOCIATES

Like a (Haley) Walk in the Park

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