DO YOU WANT TO MAKE A CASE OUT OF IT?

WELCOME

Hello! I hope everyone had a wonderful long weekend full of family, friends, and fun. Better yet, I hope y’all are recharged and ready to make the most out of the spring buying season.

For as hard as we work, sometimes it’s the littlest things that make all the difference. So today we’re going to talk about a case study I just created and how a few small tweaks led to an entirely new outcome—without a single price reduction.

By the way, if you’re looking to find a way to protect your energy and maximize your life, then I hope y’all will consider joining me live at noon today with your free Estate Elite trial. I’ll be going over all of my tips and tricks to maintain that work/life balance.

So let’s leap right in!

THE REALITY OF REAL ESTATE

The Case for Making a Case Study

There’s nothing better than being able to show a client the proof of concept. My favorite way to do this is to create a case study.

Here’s my newest: I was brought in as the second agent on this home at 4103 Brenda Drive in Decatur, Georgia. This little jewel box on a large lot had been languishing on the market for 135 days at a price point that would make people on the east and west coasts cry into their lattes. But it wasn’t moving and the poor sellers couldn’t understand why—they’d put so much work into it!

I am not kidding. They had:

• Renovated the home completely with modern finishes

• Used high quality materials

• Added brand new appliances

• Made the home crispy, clean, and move-in ready, with new AC, plumbing, and electric

• Created energy efficiency with spray foam insulation

There was no reason this home shouldn’t have sold like hotcakes because all the buyer needs to bring is their toothbrush. Except there were reasons, and the reasons boiled down to the old agent not creating the listing with a buyer avatar in mind.

My team rolled in and we did a handful of small, but crucial things:

• Removed the large tree blocking the view of the home

• Hired a professional photographer

• Virtually staged and enhanced those photos

• Added floor plans

• Created the listing with a specific buyer avatar in mind

Here’s the head-to-head of the old listing photos versus the new:

I can’t make a gray Georgia sky blue, and a brown winter lawn green in real life, but a little digitally enhancement makes a world of difference until Mother Nature can do it herself.

Literally not a thing is different, save for the photography quality. But one’s a film noir and one’s a romcom. (And I think we all know which movie I’d rather see.)

Lighting and virtual staging make this an entirely different room.

Heck, we didn’t even need staging; we just needed to show how bright and crispy it was.

Here you can see how new everything is, with the dishwasher still in its protective plastic coat.

Not a single thing here was difficult or expensive to execute, as the sellers had already put in the sweat equity. And the results? We went under contract within ten days of listing… without dropping the price a single cent!

Consider creating a case study on your own similar successes, because sometimes seeing is believing. And if you’re a baby agent and you don’t yet have your own sale to make into a case study, create one that came from within your brokerage!

Win the Listing Before You Walk In — Free Q&A with Glennda Baker

Get chosen before you even step through the door.

I’m sharing exactly how I win the listing before the appointment even starts. From powerful pre-listing packages to authentic video messages, I’ll show you how to make sellers say, “You’re the one.”

🎯 Build instant trust
💬 Nail the pre-listing call
🌟 Boost your credibility online

👉 Watch the free Q&A — on demand now!

GLENNDA’S GURU

Welcome, Brittany Hodak!

I am just tickled to bring everyone this conversation with the one and only Brittany Hodak! It’s safe to say that I am a Brittany superfan, which is ironic because creating superfans for your brand is exactly what Brittany does. She is a sought-after brand strategist and a marketing powerhouse. OMS, I always love getting to sit down and hear what she has to say. I know y’all will, too!

Thanks again, Brittany!

GLENNDAISM

Today’s Words of Wisdom

GLENNDA BAKER & ASSOCIATES

The Sandwich Generation

Those of us in Generation X are now being called “the sandwich generation,” because we often find ourselves sandwiched between our adult children who’ve had to return home, or our aging parents who can no longer live fully independently.

Savvy builders know this and they’ve been designing homes that can accommodate those of us living that sandwich lifestyle, where we can welcome the loved ones we want to keep close—but also give them enough distance to feel comfortable. That’s why I adore this place with a fully finished terrace level, which is ideal for family, guests, or just the best home office ever!

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